Customers expect to engage with retail brands at multiple touch points and from various devices. Retailers can’t predict how each person prefers to engage, and adopting an omnichannel strategy is the best way to offer a consistent customer experience. In this blog we share our top 9 tips to help increase sales by improving the customer experience with omnichannel retailing.

An omnichannel retailing strategy helps retailers engage customers through multiple digital and physical touchpoints. The aim is to create consistent brand experiences, wherever the customer is in the purchasing journey.

In this blog we explain omnichannel vs multichannel retailing and detail how omnichannel strategies offer a unified customer experience.