Customers expect to engage with retail brands at multiple touch points and from various devices. Retailers can’t predict how each person prefers to engage, and adopting an omnichannel strategy is the best way to offer a consistent customer experience. In this blog we share our top 9 tips to help increase sales by improving the customer experience with omnichannel retailing.

We have officially opened the doors to our Paris office to become a the office technology partner of Retail Pro International’s (RPI) leading sales and stock management software in France.

As an award-winning global RPI partner in the UK and Ireland, thanks to our exceptional customer service rates with high-end retail clients including Stella McCartney, LK Bennet, MINISO, Vivienne Westwood and others, the Pinnaca team have been working over the last five months to secure office space and recruit expert, French-speaking engineers to run the Paris venture.

An omnichannel retailing strategy helps retailers engage customers through multiple digital and physical touchpoints. The aim is to create consistent brand experiences, wherever the customer is in the purchasing journey.

In this blog we explain omnichannel vs multichannel retailing and detail how omnichannel strategies offer a unified customer experience.